A future for people and nature

Together we can challenge the threats to nature, and help ensure its ability to provide—for the sake of every living thing, including ourselves.

The WWF continues to be the foremost leader in the effort to care for our planet and thus our own species as well. WWF’s work has evolved from saving species and landscapes to addressing the larger global threats and forces that impact them.

Recognizing that the problems facing our planet are increasingly more complex and urgent, their new strategy puts people at the center and organizes our work around six key areas: forests, marine, freshwater, wildlife, food and climate. By linking these six areas in an integrated approach, we can better leverage our unique assets and direct all our resources to protecting vulnerable places, species and communities worldwide.